You are the Beauty Standard
You always have been.
Hydrating Lippies
Pops of beautiful, moisturizing color.
Beautifully Defined Brows
Naturally full brows that bring your whole look together.
Minerals' Better Half
But seriously, you’ll NEED this brush for the best results.
THE EVERYDAY ELEGANCE KIT
(We love her!)
Five minutes to get ready. All the fun of playing with makeup.
Hello lovey!
Somewhere along the way, beauty became something we were taught to achieve.
Cover this. Correct that. Hide this. Fix that. We forget that beauty was first Papa God's idea - He is the creator of beauty and we are each made in His image! So look in that mirror and say out loud with me: “ I am beautiful just as I am!”
As an esthetician and educator in the beauty industry for 35+ years, I don’t look at your face and see something that needs to be corrected or covered. I see skin that deserves to be cared for, I see a girl who was already beautiful before she ever opened a makeup bag!
That belief is at the heart of SALT. Yes, SALT is a mineral but it is also an acronym for
Salt.
And.
Light.
Transform.
Salt as a mineral, is healing for the body + minerals have incredible healing power for the skin: anti inflammatory, anti bacterial and hydrating! They are truly Papa God’s topical, nutritional supplement. Minerals also manipulate light and create a radiant, healthy glow on the skin! I believe we are called to be Salt
+ Light in this World and that translates even to how we care for our skin.
I created SALT because the beauty industry needs products that put skin first. Minerals that enhance your natural radiance instead of hiding it. A simple routine that helps you feel polished, healthy, and completely like yourself—then lets you get on with living your life confidently and with purpose!
Because beauty should be fun. It should never make you feel like you need to become someone else or transform your appearance.
You were never the before picture.
You are not a trend.
SALT doesn’t make you beautiful.
We believe you already are.
So perhaps it’s time to break up with makeup ;) and all the covering, correcting, comparing, and impossible standards that came with it.
Care for your skin. Enhance what’s already there. Then go live, laugh, play, and be unmistakably you.
You are the beauty standard+ joy looks really, really good on you.
With love,
Heidi
Founder, SALT Mineral Beauty
